A.M.I.O.MA.R. – Adaptive Model of Inward and Outward Market Relationships (registered trademark) is a methodology based on advanced econometric models aimed at understanding, quantifying and comparing the outputs arising from a wide range of market interactions between economic agents.

The use of different functional forms and types of variables, as well as different estimation methodologies developed in academic research and calibrated in the professional field, allows the model to adapt to the reference scale and to the continuous change in the type and quantity of information available.

A.M.I.O.MA.R. serves as a basis for the study of the evolution of the competitive environment and of the market potential referring to a company, a “peer-group” of companies, a sector, a country/region.